Search, seemingly simple, is absolutely central to all things on the Internet. Last week, Google announced music search via lyrics. Imagine you can search your favorite songs by typing part of the lyrics, and then be able to purchase it right away. That'll kill iTunes. It seems that iTunes ought to have a similar searching capability built in. Steve Jobs should take notice of what Google is doing.
There are many old recordings that have yet to be digitized. If one can use voice recognition technique to automatically transcribe those recordings and provide text searchability, that will be a killer app. I bet Google is doing just that. Here again, Audibles and iTunes should provide a more robust search function.
It is obvious, search is a launching platform for Google to get into all kinds of businesses. Search an item to buy on the web, or a place to travel to, etc. You get the picture. The value potential of search is unlimited.
Every other company should be scared of Google.
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