Why HD-DVD will win and Blue-ray will lose

I think in the end, HD-DVD (a standard championed by Toshiba) will win out over Blue Ray, a standard mainly supported by Sony. The reason is simple. It is not about technology. It is in the name. Consumers can easily understand what HD means. But what the heck Blue-Ray means? I don't have a Blue-Ray TV. I have a HD-TV set. Of course, I am going to buy an HD-DVD player. This is what an average consumer may think. An average consumer may even wonder whether Blue-Ray DVD is compatible with HD-TV or not. If you have an HD-DVD player side by side with a Blue Ray DVD player, and you have got an HD-TV set at home, and you have no idea about these tech jargons, which DVD player you'd buy? I will go with the safe route, buy an HD-DVD player to go along with my HD TV set.